Fastest Rising & Falling Corporate Reputations In 2019

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If you think Samsung can’t get over blowing up batteries and Telsa can do no wrong… your wrong 🙂 .   Samsung moved up 28 places between 2018 and 2019 while Tesla dropped a stunning 39 places in the same period.

The following research conducted by Harris Insights and Analytics with Axios Research is an annual consumer survey that ranks the the top 100 companies.  It is different from most surveys because it is done in two parts.

  1. The first part asks Americans who the top 100 companies are and after that group has been determined
  2. The second part of the survey has Americans rank their perceptions of each of those 100 companies.

The most useful information from this report is the year over year changes which we show below.


Top 10 Corporate Ranking Decliners In 2019:

2019 RANK COMPANY TREND
2010-19
2019
SCORE
CHANGE
IN RANK
#94 Facebook 58.1 43 +
#42 Tesla Motors 75.4 39 +
#88 McDonald’s 63.7 29 +
#35 Nike 76.0 23 +
#72 Target 69.9 23 +
#45 Berkshire Hathaway 75.1 21 +
#22 Chick-fil-A 77.5 18 +
#36 Honda 76.0 17 +
#49 IBM 74.3 17 +
#68 Yum! Brands 71.4 15 +

Top 10 Corporate Ranking Improvements In 2019:

2019 RANK COMPANY TREND
2010-19
2019
SCORE
CHANGE
IN RANK
#7 Samsung 80.0 28 +
#16 Hobby Lobby 78.9 28 +
#10 Sony 79.4 21 +
#53 21st Century Fox 73.4 21 +
#17 USAA 78.8 17 +
#12 The Home Depot 79.1 14 +
#8 Procter & Gamble 79.8 12 +
#25 Unilever 77.3 12 +
#34 Best Buy 76.1 12 +
#4 L.L. Bean 80.7 11 +

Top 10 Corporate Rankings for 2019:

2019 RANK COMPANY TREND
2010-19
2019
SCORE
CHANGE
IN RANK
#1 Wegmans 83.0 1 +
#2 Amazon 82.3 1 +
#3 Patagonia 81.4 6 +
#4 L.L. Bean 80.7 11 +
#5 Walt Disney 80.4 n/a +
#6 Publix 80.3 2 +
#7 Samsung 80.0 28 +
#8 Procter & Gamble 79.8 12 +
#9 Microsoft 79.7 2 +
#10 Sony 79.4 21 +

If you dig into the survey a bit more you can answer simple perception questions like:

1: What is Wrong With Facebook In 2019?

What's Wrong With Facebook 2019

2: What is Right with Samsung in 2019?What's Right With Samsung 2019

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