If you think Samsung can’t get over blowing up batteries and Telsa can do no wrong… your wrong 🙂 .   Samsung moved up 28 places between 2018 and 2019 while Tesla dropped a stunning 39 places in the same period.

The following research conducted by Harris Insights and Analytics with Axios Research is an annual consumer survey that ranks the the top 100 companies.  It is different from most surveys because it is done in two parts.

  1. The first part asks Americans who the top 100 companies are and after that group has been determined
  2. The second part of the survey has Americans rank their perceptions of each of those 100 companies.

The most useful information from this report is the year over year changes which we show below.


Top 10 Corporate Ranking Decliners In 2019:

2019 RANKCOMPANYTREND
2010-19
2019
SCORE
CHANGE
IN RANK
#94Facebook58.1Fastest Rising & Falling Corporate Reputations In 201943+
#42Tesla Motors75.4Fastest Rising & Falling Corporate Reputations In 201939+
#88McDonald’s63.7Fastest Rising & Falling Corporate Reputations In 201929+
#35Nike76.0Fastest Rising & Falling Corporate Reputations In 201923+
#72Target69.9Fastest Rising & Falling Corporate Reputations In 201923+
#45Berkshire Hathaway75.1Fastest Rising & Falling Corporate Reputations In 201921+
#22Chick-fil-A77.5Fastest Rising & Falling Corporate Reputations In 201918+
#36Honda76.0Fastest Rising & Falling Corporate Reputations In 201917+
#49IBM74.3Fastest Rising & Falling Corporate Reputations In 201917+
#68Yum! Brands71.4Fastest Rising & Falling Corporate Reputations In 201915+

Top 10 Corporate Ranking Improvements In 2019:

2019 RANKCOMPANYTREND
2010-19
2019
SCORE
CHANGE
IN RANK
#7Samsung80.0Fastest Rising & Falling Corporate Reputations In 201928+
#16Hobby Lobby78.9Fastest Rising & Falling Corporate Reputations In 201928+
#10Sony79.4Fastest Rising & Falling Corporate Reputations In 201921+
#5321st Century Fox73.4Fastest Rising & Falling Corporate Reputations In 201921+
#17USAA78.8Fastest Rising & Falling Corporate Reputations In 201917+
#12The Home Depot79.1Fastest Rising & Falling Corporate Reputations In 201914+
#8Procter & Gamble79.8Fastest Rising & Falling Corporate Reputations In 201912+
#25Unilever77.3Fastest Rising & Falling Corporate Reputations In 201912+
#34Best Buy76.1Fastest Rising & Falling Corporate Reputations In 201912+
#4L.L. Bean80.7Fastest Rising & Falling Corporate Reputations In 201911+

Top 10 Corporate Rankings for 2019:

2019 RANKCOMPANYTREND
2010-19
2019
SCORE
CHANGE
IN RANK
#1Wegmans83.0Fastest Rising & Falling Corporate Reputations In 20191+
#2Amazon82.3Fastest Rising & Falling Corporate Reputations In 20191+
#3Patagonia81.4Fastest Rising & Falling Corporate Reputations In 20196+
#4L.L. Bean80.7Fastest Rising & Falling Corporate Reputations In 201911+
#5Walt Disney80.4n/a+
#6Publix80.3Fastest Rising & Falling Corporate Reputations In 20192+
#7Samsung80.0Fastest Rising & Falling Corporate Reputations In 201928+
#8Procter & Gamble79.8Fastest Rising & Falling Corporate Reputations In 201912+
#9Microsoft79.7Fastest Rising & Falling Corporate Reputations In 20192+
#10Sony79.4Fastest Rising & Falling Corporate Reputations In 201921+

If you dig into the survey a bit more you can answer simple perception questions like:

1: What is Wrong With Facebook In 2019?

What's Wrong With Facebook 2019

2: What is Right with Samsung in 2019?What's Right With Samsung 2019


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