What is the Backfire Effect and How It Affects Facebook & Twitter

The Backfire Effect is part of a larger physiological phenomenon called Confirmation Bias.  Confirmation Bias is the human desire to seek information that backs up what we already believe and avoid information that disproves our beliefs.  A Backfire occurs with more emotionally drawn positions, like politics or abortion, that causes us not only to disregard information that disproves our beliefs but actually see such information as an attack requiring is to further entrench our (wrong) position. In simple terms the…